cirkleblog

Award winning pubs – count us in!

A night of celebrations, fizz, canapés and Walkers crisps – where do I sign up?! Last week was the National Pub & Bar Awards at BAFTA, run and hosted by Pub & Bar Magazine. I was delighted to attend this awards do with a difference – it reflects the pub industry perfectly, it was relaxed

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Vicki Baker, Account Director  •  31st May 18

Why diversity of thought can only come from true diversity

Reaching, and engaging effectively, with others through written, audio and visual means is, at a very fundamental level, what our creative industries do. Whether we need to communicate to stakeholders  on a corporate level or simply as consumers, doing this successfully is what ensures our industry’s continued commercial success. However as PR, digital and advertising 

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Ruth Kieran, Managing Director  •  9th May 18

Trailblazing with our new agency model

When I look back on my 20-year  journey  building Cirkle from a one-woman band in a converted garage into a highly successful and well-respected agency with nearly 40 staff, two offices, £5m turnover and a client list to die for, it leaves me quite speechless….and of course very proud. But no business is built on

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Caroline Kinsey  •  2nd May 18

ACS Summit 2018 Review: UK convenience already embracing future of retail

      As we enter retail’s new dawn, it’s unsurprising that the ACS (Association of Convenience Stores) Summit this week focused on the impending consumer trends that are set to change the face of retail as we know it. For those that have read our earlier blog that reported on The Future Laboratory’s Trends

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Amy Searle, Account Director  •  19th Apr 18

Fizzling funds for the government – The Sugar Tax Levy

Price rises, reformulations, smaller bottles, sweeteners: a category in crisis or prepared for what’s to come? Two years after it was first suggested, the sugar tax levy comes into play this Friday and soft drinks is the first sector to take the brunt. A scheme to help the government raise additional funds whilst also attempting

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Vicki Carr, Account Manager  •  5th Apr 18

Setting the Right KPIs – Cirkle Joins the PRCA’s Evaluation Group

Last week we attended the PRCA’s (the PR industry’s governing body) inaugural Evaluation Group where PRs will continue to lead the charge on campaign measurement & evaluation best practice which starts with setting the right measureable KPIs to assess impact and success.  Content will be shared regularly via the group and the PRCA will continue

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Mary Lewis, Senior Account Executive  •  22nd Mar 18

Plastic – The New Evil?

The war against plastic has been dominating the headlines for weeks now; plastic has always been an issue for the environment but after a rather moving series of Blue Planet 2 last year, the public seem keener than ever to do something about it. Last week, I attended an event held by the PR industry’s

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Katherine Brook, Senior Account Executive  •  21st Mar 18

Immersing ourselves in our clients’ worlds: A day in the life of a Morrisons in store foodmaker

Last week, with two of my Cirkle colleagues, we visited one of the Morrisons flagship stores (in Camden) to get stuck in to their fresh food production, and immerse ourselves as part of the Morrisons store team. On arrival we were introduced to super friendly Charlie-Ann who works on the pizza counter/salad bar and who

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Nadia Smith, Account Assistant  •  16th Mar 18

Marketers! You’re dumber than you think

When I saw those words as a billed session on the Marketing Week Live line up, it caught my attention. So I went, and I listened….intently. The speaker Emily Shelley, former Press Association journalist turned content marketer, explored the cognitive biases that stop all marketers from making smart decisions, and revealed how it’s possible to

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Alexa Stewart, Associate Director  •  14th Mar 18