cirkleblog

The 3 R’s of Influence

Working out who your influencers are has always been fundamental to successful PR campaigns. The changing digital landscape and exponential growth of blogging and online communities now means we are searching an ever growing pool of talent across a vast number of channels. Following the 3 R’s of Influence; Relevance, Resonance and Reach, is key

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Carli Goodfellow, Director of Digital Influence  •  1st Dec 16

Insects – will eating them soon be the norm?

With I’m A Celebrity…Get Me Out Of Here currently on TV, eating insects and creepy crawlies certainly is the norm amongst the celebrities who are brave enough to enter the Australian jungle. However, after attending Food Matters Live 2016, it appears insects could soon be a regular occurrence in our daily diets. During the Food

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Laura Wickham, Account Manager  •  30th Nov 16

Crises Management – Keeping cool when your social channels go into meltdown

On Tuesday night I attended the PRCA’s “Social Crisis Simulation” event, in partnership with Polpeo – The software that mimics a PR crisis breaking across multiple social networks in real time. It’s designed to highlight the speed and scale at which a brand’s reputation can be damaged if not managed appropriately and it certainly delivers

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Carli Goodfellow, Director of Digital Influence  •  24th Nov 16

Fun, fierce and thought-provoking: The PRCA Ignite session on Digital Creativity

What do you get if you take 50 PR people, a basement room of a pub and free booze? The third annual PRCA Ignite event on digital creativity. Presented in Ignite-style – 20 slides moving on automatically, no pauses – ten fast talking speakers covered all aspects of digital creativity, with Star Wars and Strictly

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#FirstFiver – A lesson in Campaign Creation

A charitable groundswell has taken the internet by storm in the past two months, following the Bank of England’s launch of the new polymer five pound note which went into circulation on September 13th. It’s taken 2 months and 3 days for me to finally get my hands on one of these shiny new notes.

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Carli Goodfellow, Director of Digital Influence  •  17th Nov 16

#Eatclean – How our generation is being led by social media

Flicking through your Instagram feed you can’t go one scroll without seeing the latest health trend pop up. #Eatclean, a hashtag used by people to show their healthy meals, has 35,814,142 (and counting) posts alone, but the real question is, with health trends taking over social media, is it being reflected in food and drinks

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Kathryn Foster, Account Assistant  •  15th Nov 16

Calling time on Organic?

In a retailer’s mind, organic is very much the place to be. The organic market has continued to grow steadily throughout 2016 and soon, the UK’s organic market will be worth over £2 billion (Source – The Social Association Certification report 2016). But what of the other organic marketplace? The less healthy, less colourful, less

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Carli Goodfellow, Director of Digital Influence  •  11th Nov 16

HO HO HOLIDAYS ARE DEFINITELY COMING: Festive ads have hit our screens

And so, another year has passed, another year of waiting in anticipation as to what will be the next Christmas ad to hit our screens and bring an array of different emotions out of us all. Retailer Christmas TV adverts have now become famous in their own right, consumers sit on the edge of their

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Kate Mistlin, Senior Account Executive  •  10th Nov 16

John Lewis tops Christmas ad chart with Buster the Dog

As the ever-iconic and eagerly anticipated John Lewis TV advert launches today it’s become an intrinsic part of the festive season – indeed the cultural conversation, the zeitgeist. I take my hat off to its comms team and agency roster. Not only have they produced yet another excellent, heart-warming, feel good ad, starring Buster (otherwise

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Carrie Pitt, Account Director  •