Remington Joins body+soul Division
Following our recent string of new business wins, Cirkle’s body+soul division has also been awarded the consumer and trade PR remit for the highly renowned Remington haircare portfolio, as well as the B2B retainer for Life Fitness – the global leader in gym equipment.
The body+soul division was launched only a year ago in March 2008 and the 4-strong team have over 50 years combined beauty, grooming and personal care experience, enabling them to attract top flight clients. Our portfolio also includes Montagne Jeunesse, Elegant Touch, Jolen and Bye Bye Blemish. The total body+soul division is set to deliver over £250k fee income in 2009, representing 15% of the agency’s income stream, and illustrating how diversification is a key strategy to growth for agencies.
‘We are delighted with our new wins. We feel it is our strategic approach, creativity and energy which have really set us apart from the competition. They are all fun and exciting brands and give us plenty of creative mileage to develop campaigns to reach their target audiences,’ says company director, Caroline Kinsey.