Following an interview with one of Australia’s favourite chat show hosts, Tracy Grimshaw, Ramsey repeatedly subjected her to his trademark ‘humour’, examples of which included insinuating she was a lesbian and later likening her to a pig. Tracy has since described him as an “arrogant narcissist” in a direct rebuke on her show.
Us Brits know Gordon Ramsey and can see a mile off that this was a PR exercise designed to bring attention to both himself and his new venture, however it doesn’t seem to have had the desired effect on the Aussies! Ramsey has since apologised through a spokesman saying “with hindsight” his comments were inappropriate.
What remains to be seen is whether this PR stunt gone wrong will spell disaster for his Melbourne restaurant.