Gordon F’s Up

As Gordon Ramsey is publicly lambasted by the Australian Prime Minister as being a “new form of lowlife” you have to wonder if Mr Ramsey’s recent attempts to draw attention to himself and publicise his new Melbourne based restaurant have backfired somewhat!

Following an interview with one of Australia’s favourite chat show hosts, Tracy Grimshaw, Ramsey repeatedly subjected her to his trademark ‘humour’, examples of which included insinuating she was a lesbian and later likening her to a pig. Tracy has since described him as an “arrogant narcissist” in a direct rebuke on her show.

Us Brits know Gordon Ramsey and can see a mile off that this was a PR exercise designed to bring attention to both himself and his new venture, however it doesn’t seem to have had the desired effect on the Aussies! Ramsey has since apologised through a spokesman saying “with hindsight” his comments were inappropriate.

What remains to be seen is whether this PR stunt gone wrong will spell disaster for his Melbourne restaurant.

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