Is screening England Qualifier on net an own goal for TV’s supremacy?
So is this “disastrous and an outrage” as one England travelling fan commented on the BBC online or will England fans “embrace” the internet broadcast as you might expect Andrew Croker, executive chairman of Perform to say. Well as rare as it is for me to a) understand and b) agree with, anything that England defender Rio Ferdinand says, he has got it spot on (probably due the fact he received a set of well crafted PR speaker notes). He said “broadcasting of the match marked the way forward and in the future it’ll probably be the reality. It’s a good way to gauge how many people are interested.”
What’s clear to me and always seems to be the case with the media, is that actually we the consumers are in control of the future of sports broadcasting. We decide what we watch, when we watch and on what platform we watch. Perhaps most importantly we also decide how much we want to pay to watch (if at all).
I will be watching on-line this Saturday along with an estimated 2.5 million viewers. Of course what can’t be guaranteed is value for money, but with qualification to the World Cup already secure, let’s hope it’s a good performance and convincing win for England.