Cirkle takes part in this year’s Marketing Industry Triathlon

‘Friday could be just another day in the office or an unforgettable day out with mates, colleagues or clients.’ This is how the Marketing Industry Triathlon markets itself to potential participants, and it couldn’t be more true. The event provides a great opportunity for marketing and PR agencies to come together and engage in some good natured sporting competition and raise money for charity, away from product launches, brand building and media events. All elements of the industry were represented, from in-houses teams at Bacardi and Coca-Cola Enterprises to marketing, digital, design and PR agencies. Cirkle put in a strong team for the 3Quarter Relay, with members from all our key divisions taking part. We had Brooke from our Life+Leisure division on the 800m swim, our Body+Soul colleague Jenny on the 30km bike and me from our Food+Drink division on the 7.5km run.
Arriving at the beautiful Dorney Lake, the privileged sports ground of the famous Eton College, there was already a buzz of excitement in the air, coupled with the whir of lightweight racing bike wheels as the first cyclists set off on their high speed dash around the lake. Meanwhile, the next of the swimming heats got underway with a frenzy of splashing limbs and loud music. Our team put in some good transition times, with Jenny ready and waiting to pedal off as soon as Brooke raced out of the water. Electronic monitor on and she was off round the track, Brooke and I cheering her on at every lap. 30km done, Jenny raced in to hang up her bike and we quickly swapped the monitor over to my ankle before I dashed off to join the runners racing up and down the side of the lake. Sure enough, the girls were there to cheer me on whenever they caught sight of me. Sprinting to the finish was a great feeling and even better to come together afterwards and have a good old chat about the race and how we’d all got on. It was a great day and brilliant to be out in the fresh air doing something active for a worthy cause. Results for all teams can be found at:
Looking forward to next year’s race!

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