22 September 2011 saw the hugely anticipated F8 conference (Facebook’s yearly keynote) take place in San Francisco, in which exciting new changes to Facebook were revealed by Mark Zuckerberg.

Aiming to put Google+ back in its box, the new developments have been met with mixed reviews, from enthusiastic praise to bitter reviews.

So what’s new? For starters, a notable change in direction, in a move which focuses less on user growth and more on user engagement. 1). A new platform enables users to share more of the media they consume, such as music, movies and television. 2). A new “ticker” on a user’s homepage updates the user when one friend comments on another’s status. 3). And soon, the hotly awaited Timeline function will create a new profile for users that organizes information about you like an online scrapbook of your life.

In Timeline there will be three main features. Cover photo – this is in addition to your profile photo and is meant to summarise your personality. Open Graph – a new method for connecting your apps (Spotify, 4Od, Huffington Post) to your timeline. And Maps – which, if you use a location features such as Facebook Places, will create a map of everywhere you’ve been. A real life log of your life.

The aim is that in 20 years time you’ll be able to see what you were doing with your life 15 years ago, in just once click. Sort of like a virtual history, featuring the music you were listening to, the movies you watched, the places you went, the friends you saw, the photos you took and what was going on in the news at the time. Cool huh? And for brands, surely an exciting time as it allows us to become more creative with the ways in which we try to leverage Facebook as a channel to reach our audiences.

So when does all this the excitement go live? It’s rumored that the launch of Timeline – despite being delayed for legal reasons – is now just a couple of weeks away.

We at Cirkle can’t wait – although we will. For those of you who can’t, there’s a guide available on Techcrunch for enabling it instantly.

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