Making catalogues work harder
The humble IKEA catalogue. If you’re anything like me it sits unloved and unused in a pile of magazines and catalogues and then gets binned months later.
But in Oz they have a slightly different problem – people don’t keep them long enough.
The result is that IKEA Australia is offering to pay rent to Australian consumers for the space the catalogue takes in their home. Yes, they PAY people to keep the brochure.
Would-be catalogue renters simply sign up for the scheme online and are sent monthly rent cheques which are redeemable in-store… see what they did there? The online, off-line, in-store loop… genius.