Pro for Pro Bono


Unless you have a stone cold heart or you are the Grinch (however we all know how that story ended), you can’t help but feel your body consume with joy and that overwhelming feeling when you help a worthy cause.

Here at Cirkle, we all have a strong sense of helping those in need – with a number of charities spanning across the agency that pull on our heart strings.

We are currently offering PR support to the Sumatran Orangutan Society (SOS) – a member of the United Nations’ Great Apes Survival Partnership (GRASP). Sumatran orangutans are critically endangered and the charity works to protect orangutans, their forests and their future, with their team and supporters are tirelessly campaigning to create awareness on the growing issues that are threatening the survival of orangutans in the wild.

Sumatran orangutans are critically endangered and without urgent action, could be the first Great Ape species to become extinct. We have been working with the charity in their recent campaign, to show support for Sumatran Orangutans and encourage the public to unleash your inner ape this Ape-ril.

With celebrity supporters of the charity such as family favourites, Bill Oddie and Brian Blessed, by donating our communications skills to create awareness and solicit action, we are asking for men to swing into action and grow a beard, adopting orangutan-orange facial fuzz to show their support.

We get to support the work of a leading charity that dedicates their efforts to helping those who can’t help themselves and we are driven to succeed – leading to the road of success as well as emotional fulfillment.  

As well as generating awareness, we also need to change behaviours and ensure a CTA is seeded through the campaign on every level. More agencies need to take advantage of the complete array of communication platforms that PR allow us to tap into, we are fortunate that we not only have access but we have an extensive knowledge on how to use them to their full effect.

According to a recent study*, a whopping 77% of non-profits believe that skilled volunteers could significantly improve their organisations business practises. When it comes to pro bono, we don’t monkey around here at Cirkle (I know, I know), to keep fee time low it could be all down to the exec’s in the agency, but what really caught my attention is the span of experience across the agency Cirkle bought into the SOS team. Enlisting execs, AMs, ADs and even our very own MD, every member from planning to implementing engrossed themselves into the campaign, with the passion to help a worthy cause and make a change. Working on pro-bono work previously through my career and here at Cirkle, I pledge that I am pro for pro-bono and am proud to work in an agency that shares this view.

For more information on the incredible work at SOS, make sure you take a look at their website.

*’Why Pro-Bono

By Jasmin Hannington
Account Executive

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