How social media is creating a healthier mind-set

Social media has become a part of our everyday existence, whether you are posting your latest selfie, hashtagging that perfect stack of protein pancakes or tweeting about the killer workout you just completed, 89% of UK adults are actively using social media.

Platforms such as Instagram, Facebook, Twitter and Snapchat have made way for a new type of blogger: a wellness blogger. They have helped to create and establish some of the most popular workout programmes to date; Kayla Itsines ‘Bikini Body Guide’ and The Body Coach’s ‘Lean in 15: 90 Day SSS Plan’. These personal trainers are able to reach a wider audience than ever before via social media, by uploading their unique workout routines and recipes, making it easy for their followers to interact with them. Kayla has taken this one step further by creating worldwide meet ups where she hosts a workout event. Her infamous #BBG has more than three million hits.

So the real question is: is it beneficial to tweet what you eat? Or pin to get thin? It would appear so; alongside the rise of the wellness blogger are the dedicated followers looking to achieve these great results. By putting up before and after photos, also known as a #transformation picture, you are putting your eating regime out there for the world to see – and who wants to be seen as a failure? People are using the draw of social media and the judgement of others to encourage themselves to live a healthier lifestyle; with many accounts being dedicated to the type of meals they eat, the workouts they follow and of course the transformations they have achieved.

In today’s society where ‘likes’ on Facebook or followers on Instagram can be more influential than friends in real life, social support can be a huge factor in a person’s ability to lose weight and stick to their diet plan. By publicly declaring your intentions you have made yourself more accountable and so are more likely to practice what you preach.
Social media is an endless stream of information; it can help you to stay ahead of the latest fitness and food trends, spiralizer anyone? It can also inspire you to become a better and healthier version of yourself. It allows you to follow healthy food blogs, track what you eat, be inspired by fitness bloggers, make new connections and post your progress. Social media has created a multitude of fitness communities; just ask the 10 million #healthy-eating.

Social media has become so influential; brands are using it as a way to expand their customer portfolio. Multiple pictures of #smoothiebowls or #sushiburgers creates a whole new opportunity for PR to get creative and get extensive coverage for their brands.

Kathryn Foster
Account Assistant

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