IT’S OUTRAGEOUS – that’s democracy for you!

Hillary Clinton with Katy Perry

After the vote earlier in the year which saw the UK choose to leave the European Union by a 52% majority, many were under the impression that 2016 couldn’t get much worse. How wrong they were!

Today, Donald Trump has been announced as being the 45th President of the United States and the whole country, in fact, the whole world is in outrage at the fact that such a man could become the most powerful human being in the world.

Beating Clinton by a rather significant margin, it goes to show that even having all of the celebrity endorsement in the world can’t win you an election, as discussed by our Board Director, Rikki in her fab blog yesterday. Celebrity endorsers for the Democratic nominee included Madonna, who hosted her own surprise rally in Washington Square on Monday, Beyoncé, Jay Z, Lady Gaga, Katy Perry, Jon Bon Jovi, Meryl Streep and perhaps the most important, soon to be former US President, Barack Obama. But why wasn’t this enough to give America its first female president?

Why didn’t celebrity endorsement work for Hillary?
Celebrity endorsements don’t necessarily change votes, but they do guarantee huge media exposure. However, some studies claim that Oprah Winfrey’s endorsement of Barack Obama in 2007 won him about 1 million votes showing how it can put candidates on the radar of consumers. Could it be that consumers just couldn’t forget Hillary’s shady past and that no celebrity would erase this? Were the celebrities that were endorsing Hillary appealing to the right people? Perhaps the US election is much bigger than any celebrity endorsement influence, and the rallies (which cost Hillary over $200million) came across as fake and not genuine.

Over the coming weeks, the results will be analysed over and over and we will find out exactly what voters were thinking when electing either party. Like in the UK, many Americans don’t understand the voting system, and we now know that Hillary in fact won the popular vote – but wouldn’t it be interesting to see if any celebrity endorsement changed people’s opinions on who they wanted to be President, Trump or Clinton? For America, there is a long way to go to see where Trump will take them, along with the world…

Vicki Carr
Senior Account Executive

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