cirkleblog

Six Golden Rules That Make an Influencer ‘Pitch Wizard’

At Cirkle, word from the rumour mill is that I have a knack for media and blogger relations. Previously specialising in journalist relationships and news generation, my ‘little black book’ of contacts over the years has shifted from professional acquaintances to lasting friendships (still seeking  my journalist BFF 4 LYF – applications are now open).

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Jaz Hannington, Account Manager  •  30th Jan 17

Can technology help improve the (virtual) reality of the nation’s health?

As we draw into the last week of Jan, the sad reality is that many of the resolutions made on 1st Jan are starting to come unstuck – today is apparently the day most of us throw the (sweaty) towel in and go back to living in the status quo after deciding that those ambitious

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The Top Food Trends You Need To Know In 2017

Does your shopping list this week include seaweed, savoury yoghurt and jackfruit? Well, it should because these are some of the top new food trends for 2017. 2016 was a big year for weird and wonderful healthy food trends – all hitting our Instagram feeds. We saw the arrival of spiralized vegetables, sweet potato toast,

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Ella Farthing, Account Assistant  •  23rd Jan 17

The war against plastic – who’s fighting?

The FMCG industry is leading the way and the war against plastic packaging has commenced. Big name brands have this week pledged to raise the amount of plastic packaging that is recycled or reused, from 14%, to 70% by 2025. Nine out of 10 people claim they would recycle more if it were made easier,

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A knockout Christmas for savvy retailers who are in touch with their consumers

This week, some of the UK’s biggest high street retailers have been popping the champagne corks after reporting flourishing Christmas sales. December is the biggest shopping month of the year amounting to 12% of our yearly spending. Retailers are believed to have spent a whopping £5.6bn on Christmas advertising in 2016, and for most, it

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Esther Knox, Senior Account Executive  •  12th Jan 17

Politicians and the media – an ever-changing relationship

11th January 2017 – Radio 4’s Today Programme featured a segment with its presenter and award-winning broadcaster John Humphry’s reflecting on the ever-changing relationship between politicians, the media and ultimately the public!. Part of this shift, Humphrys claims, can be attributed to the way that politicians communicate with us. Marking 30 years of sometimes tense,

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5 tips to make your influencer campaigns more impactful in 2017

2016 has seen influencer marketing explode across the PR industry. Over 85% of agencies are now offering blogger and influencer outreach services as part of their core offering and client budgets are finally catching up to align with ever growing expectations for campaigns that push the boundaries of creativity, and leverage influencers who have online

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Carli Goodfellow, Director of Digital Influence  •  28th Dec 16

Four of the biggest consumer trends for 2017

This week Trendwatching’s Global Head of Trends & Insights, David Mattin, ran a live stream on their YouTube channel exploring a series of big consumer trends that will impact the way brands connect with their consumers over the next twelve months. Today’s consumer navigates a landscape of rapid change, from shifting social and economic norms,

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Carli Goodfellow, Director of Digital Influence  •  21st Dec 16

The future of social media management: What can we learn from Pepsi & Coca-Cola?

The back end of 2016 has seen Coca-Cola, one of the world’s biggest advertisers and rival brand Pepsi, both take their social media in house. Within a week of each other, the two drink giants announced the move – Stepping away from their previous agency delivery model, towards a centralised solution, with a lower cost

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Carli Goodfellow, Director of Digital Influence  •  16th Dec 16