cirkleblog

Morning Routines of Successful Women

I headed to Stylist Live last week to see all the latest innovations from hairdryers to chocolate spreads but one thing which really caught my eye was the talk on morning routines of successful women. From affirmations to yoga, emails before eggs and 7am blow-dries, I discovered the morning secrets of some of the UK’s

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Kathryn Foster, Account Executive  •  21st Nov 17

WHY CIRKLE’S NEW LONDON HOME AT ‘WEWORK’ WORKS

Last week Cirkle opened the doors to its London, Paddington office at WeWork.  For those unfamiliar with WeWork (www.wework.com), the trendy office space provider valued at £14bn is redefining office culture by humanising how and where people work.  This means the environment is more akin to an Urban Outfitters store but with the added bonus

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Amaya Alvarez, Associate Director  •  19th Oct 17

Voice activated devices are powering brands digital strategies

Voice-enabled virtual assistants are shaping an increasingly large part of consumers’ everyday lives. The biggest and most well-known is Amazon’s Alexa which through its “skills” connects consumers’ to thousands of useful apps. They can order a takeaway, cook along with Jamie Oliver hands-free or even check their bank balance simply by speaking to the voice-operated

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Claire Twohill, Head of Digital  •  18th Oct 17

#DreamBigPrincess

If the Football Association (FA) could come up with just one campaign that could get more girls into football, this is NOT it! They are trying to banish typical stereotypes of what it means to be a princess by teaming up with Disney. Isn’t it the very fact that girls are aspiring not to be

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Vicki Carr, Account Manager  •  3rd Aug 17

Is the digital evolution endangering our highstreets and our happiness?

Shopping isn’t what it used to be, when we decide we want a new item of clothing or an all-inclusive holiday, we have endless choices. Venturing out onto the high-street to find these things is for many, becoming an unnecessary hassle. Why fight the crowds and the weather and the parking costs in order to

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Charlie Fuller, Senior Account Manger  •  26th Apr 17

The importance of transparency for brands

Transparency noun The quality of being done in an open way without secrets: ‘Transparency’ has quickly become a part of business and marketing vocabulary. Dictionaries offer many definitions for the word, with synonyms such as: “easily understood,” “very clear,” and “frank”. Today, consumers have more choice than ever and choose to do business with companies

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How digital is impacting the world of retailing

Today, where you can speak to a device to order a takeaway that is delivered directly to your door, the thought of pushing a trolley around a store and paying by cash seems quite alien. With the meteoric development of technology taking over every aspect of our lives, it’s unsurprising to see technological enhancements creeping

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Kathryn Foster, Account Executive  •  10th Apr 17

Is it just too convenient to waste food?

Credit where credit is due, supermarkets and manufacturers have begun working together to tackle the huge issue of food waste. UK households alone binned £13bn worth of food in 2015, a big part of that is on us as consumers, but supermarkets play their part too. Positive steps are in place to limit food waste

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Vicki Baker, Account Director  •  14th Mar 17

The rise of the’Micro-Influencer’

It seems that not a million moons ago, as PRs we found ourselves at the table fighting the corner for ‘influencers’ and banging the drum for the value these pseudo-celebrities were bringing to the (brand) party, in their significant reach and ability to influence consumer buying behaviours. We are now firmly focussed on a new

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Sam Eden, Account Director  •  2nd Mar 17