The importance of transparency for brands

Transparency noun The quality of being done in an open way without secrets: ‘Transparency’ has quickly become a part of business and marketing vocabulary. Dictionaries offer many definitions for the word, with synonyms such as: “easily understood,” “very clear,” and “frank”. Today, consumers have more choice than ever and choose to do business with companies

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How digital is impacting the world of retailing

Today, where you can speak to a device to order a takeaway that is delivered directly to your door, the thought of pushing a trolley around a store and paying by cash seems quite alien. With the meteoric development of technology taking over every aspect of our lives, it’s unsurprising to see technological enhancements creeping

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Kathryn Foster, Account Executive  •  10th Apr 17

Is it just too convenient to waste food?

Credit where credit is due, supermarkets and manufacturers have begun working together to tackle the huge issue of food waste. UK households alone binned £13bn worth of food in 2015, a big part of that is on us as consumers, but supermarkets play their part too. Positive steps are in place to limit food waste

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Vicki Baker, Account Director  •  14th Mar 17

The rise of the’Micro-Influencer’

It seems that not a million moons ago, as PRs we found ourselves at the table fighting the corner for ‘influencers’ and banging the drum for the value these pseudo-celebrities were bringing to the (brand) party, in their significant reach and ability to influence consumer buying behaviours. We are now firmly focussed on a new

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Sam Eden, Account Director  •  2nd Mar 17

Valentine’s Day PR Campaigns 2017

From our Mr Kipling cake bouquet to Domino’s en-crust-ed engagement ring, we round up what we loved and didn’t love so much for Valentine’s Day 2017 PR campaigns. A time of year when boyfriends and husbands panic-buy roses from the local petrol station and try to palm them off as florist quality – newsflash, you

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Jaz Hannington, Account Manager  •  22nd Feb 17

Thank you Trump – for FEMPOWERMENT’s second coming

2016 was a year of colossal change…Brexit, Trump and on a personal level baby number two arrived. Admittedly in my bubble, the year was much of a blur – but it would seem for the rest of the world these major global events had a phenomenal and unprecedented impact. Returning to work this year, the

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Speak Like The Speaker?

For those who caught John Bercow’s (in my mind) magnificent parlance yesterday – that he would not approve Trump addressing MPs in Parliament, I wonder if it struck you how slowly he delivered his message. As befitting of someone in his position, he talked with authority … and  …. clarity … speaking ……… very ……

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Rikki Weir, Board Director  •  7th Feb 17

2018: The Year of…?

On Friday I joined the PRCA for their conference on ‘2017: The Year of…’. Wide-ranging topics included business and consumer trends for 2017, post-truth communications, the continued rise of VR in PR and the PRCA’s 17 recommendations for great communications in 2017 With only one mention of Millennials this time around, time will tell what will

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Jonathan Smith, Director Trade  •  31st Jan 17

Six Golden Rules That Make an Influencer ‘Pitch Wizard’

At Cirkle, word from the rumour mill is that I have a knack for media and blogger relations. Previously specialising in journalist relationships and news generation, my ‘little black book’ of contacts over the years has shifted from professional acquaintances to lasting friendships (still seeking  my journalist BFF 4 LYF – applications are now open).

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Jaz Hannington, Account Manager  •  30th Jan 17