cirkleblog

Fun, fierce and thought-provoking: The PRCA Ignite session on Digital Creativity

What do you get if you take 50 PR people, a basement room of a pub and free booze? The third annual PRCA Ignite event on digital creativity. Presented in Ignite-style – 20 slides moving on automatically, no pauses – ten fast talking speakers covered all aspects of digital creativity, with Star Wars and Strictly

Continue reading ›

#FirstFiver – A lesson in Campaign Creation

A charitable groundswell has taken the internet by storm in the past two months, following the Bank of England’s launch of the new polymer five pound note which went into circulation on September 13th. It’s taken 2 months and 3 days for me to finally get my hands on one of these shiny new notes.

Continue reading ›

Carli Goodfellow, Director of Digital Influence  •  17th Nov 16

#Eatclean – How our generation is being led by social media

Flicking through your Instagram feed you can’t go one scroll without seeing the latest health trend pop up. #Eatclean, a hashtag used by people to show their healthy meals, has 35,814,142 (and counting) posts alone, but the real question is, with health trends taking over social media, is it being reflected in food and drinks

Continue reading ›

Kathryn Foster, Account Executive  •  15th Nov 16

Calling time on Organic?

In a retailer’s mind, organic is very much the place to be. The organic market has continued to grow steadily throughout 2016 and soon, the UK’s organic market will be worth over £2 billion (Source – The Social Association Certification report 2016). But what of the other organic marketplace? The less healthy, less colourful, less

Continue reading ›

Carli Goodfellow, Director of Digital Influence  •  11th Nov 16

HO HO HOLIDAYS ARE DEFINITELY COMING: Festive ads have hit our screens

And so, another year has passed, another year of waiting in anticipation as to what will be the next Christmas ad to hit our screens and bring an array of different emotions out of us all. Retailer Christmas TV adverts have now become famous in their own right, consumers sit on the edge of their

Continue reading ›

Kate Mistlin, Senior Account Executive  •  10th Nov 16

John Lewis tops Christmas ad chart with Buster the Dog

As the ever-iconic and eagerly anticipated John Lewis TV advert launches today it’s become an intrinsic part of the festive season – indeed the cultural conversation, the zeitgeist. I take my hat off to its comms team and agency roster. Not only have they produced yet another excellent, heart-warming, feel good ad, starring Buster (otherwise

Continue reading ›

Carrie Pitt, Account Director  • 

Should have left it alone, Toblerone

Who’d have thought that on the day that the US Elections were trending worldwide, that the second most popular hashtag would have been #Toblerone. It’s no secret that as a nation, we don’t like change, as was demonstrated in the recent reaction to the redesign of Toblerone bars in the UK market, blatantly widening the

Continue reading ›

IT’S OUTRAGEOUS – that’s democracy for you!

After the vote earlier in the year which saw the UK choose to leave the European Union by a 52% majority, many were under the impression that 2016 couldn’t get much worse. How wrong they were! Today, Donald Trump has been announced as being the 45th President of the United States and the whole country,

Continue reading ›

CELEBS – STILL HOT OR NOT AS CLINTON RACES TO TRUMP THE DONALD?

Imagine if you had FREE celebrity endorsement from mega double-platinum A listers including Beyonce, Jay Z, Gaga, Michelle Obama (and hubbie), Jon Bon Jovi, Bruce Springsteen, Madonna, George Clooney (and wife), Katy Perry, Kim Kardashian, Ellen DeGeneres, Meryl Streep and Adele. With a combined Twitter following in excess of a whopping 260m (and that’s not

Continue reading ›

Rikki Weir, Board Director  •  8th Nov 16