5 tips to make your influencer campaigns more impactful in 2017

2016 has seen influencer marketing explode across the PR industry. Over 85% of agencies are now offering blogger and influencer outreach services as part of their core offering and client budgets are finally catching up to align with ever growing expectations for campaigns that push the boundaries of creativity, and leverage influencers who have online

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Carli Goodfellow, Director of Digital Influence  •  28th Dec 16

Four of the biggest consumer trends for 2017

This week Trendwatching’s Global Head of Trends & Insights, David Mattin, ran a live stream on their YouTube channel exploring a series of big consumer trends that will impact the way brands connect with their consumers over the next twelve months. Today’s consumer navigates a landscape of rapid change, from shifting social and economic norms,

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Carli Goodfellow, Director of Digital Influence  •  21st Dec 16

The future of social media management: What can we learn from Pepsi & Coca-Cola?

The back end of 2016 has seen Coca-Cola, one of the world’s biggest advertisers and rival brand Pepsi, both take their social media in house. Within a week of each other, the two drink giants announced the move – Stepping away from their previous agency delivery model, towards a centralised solution, with a lower cost

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Carli Goodfellow, Director of Digital Influence  •  16th Dec 16

It’s PR, Jim, but not as we know it…

If, like me, you’re the kind of person who breaks into a cold sweat at the thought of figuring out a new household appliance, the news that 2017 is set to be the year robots go mainstream may not be a welcome one. Those interested in the rapidly evolving digital landscape will no doubt be

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A Cool Blue’s View

The role of people manager is undeniably a critical one as they are pivotal in ensuring employees are engaged and competent to deliver. However, many are often promoted for their technical competence rather than their soft skills and without appropriate training and support, are left poorly equipped to manage their people. Poor line-management is an

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Katie Gallop, HR Director  • 

The 3 R’s of Influence

Working out who your influencers are has always been fundamental to successful PR campaigns. The changing digital landscape and exponential growth of blogging and online communities now means we are searching an ever growing pool of talent across a vast number of channels. Following the 3 R’s of Influence; Relevance, Resonance and Reach, is key

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Carli Goodfellow, Director of Digital Influence  •  1st Dec 16

Insects – will eating them soon be the norm?

With I’m A Celebrity…Get Me Out Of Here currently on TV, eating insects and creepy crawlies certainly is the norm amongst the celebrities who are brave enough to enter the Australian jungle. However, after attending Food Matters Live 2016, it appears insects could soon be a regular occurrence in our daily diets. During the Food

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Laura Wickham, Account Manager  •  30th Nov 16

Crises Management – Keeping cool when your social channels go into meltdown

On Tuesday night I attended the PRCA’s “Social Crisis Simulation” event, in partnership with Polpeo – The software that mimics a PR crisis breaking across multiple social networks in real time. It’s designed to highlight the speed and scale at which a brand’s reputation can be damaged if not managed appropriately and it certainly delivers

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Carli Goodfellow, Director of Digital Influence  •  24th Nov 16

Fun, fierce and thought-provoking: The PRCA Ignite session on Digital Creativity

What do you get if you take 50 PR people, a basement room of a pub and free booze? The third annual PRCA Ignite event on digital creativity. Presented in Ignite-style – 20 slides moving on automatically, no pauses – ten fast talking speakers covered all aspects of digital creativity, with Star Wars and Strictly

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