The Top Food Trends You Need To Know In 2017

Does your shopping list this week include seaweed, savoury yoghurt and jackfruit? Well, it should because these are some of the top new food trends for 2017. 2016 was a big year for weird and wonderful healthy food trends – all hitting our Instagram feeds. We saw the arrival of spiralized vegetables, sweet potato toast,

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Ella Farthing, Account Assistant  •  23rd Jan 17

The war against plastic – who’s fighting?

The FMCG industry is leading the way and the war against plastic packaging has commenced. Big name brands have this week pledged to raise the amount of plastic packaging that is recycled or reused, from 14%, to 70% by 2025. Nine out of 10 people claim they would recycle more if it were made easier,

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Vicki Baker, Account Director  •  19th Jan 17

A knockout Christmas for savvy retailers who are in touch with their consumers

This week, some of the UK’s biggest high street retailers have been popping the champagne corks after reporting flourishing Christmas sales. December is the biggest shopping month of the year amounting to 12% of our yearly spending. Retailers are believed to have spent a whopping £5.6bn on Christmas advertising in 2016, and for most, it

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Esther Knox, Account Manager  •  12th Jan 17

Politicians and the media – an ever-changing relationship

11th January 2017 – Radio 4’s Today Programme featured a segment with its presenter and award-winning broadcaster John Humphry’s reflecting on the ever-changing relationship between politicians, the media and ultimately the public!. Part of this shift, Humphrys claims, can be attributed to the way that politicians communicate with us. Marking 30 years of sometimes tense,

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5 tips to make your influencer campaigns more impactful in 2017

2016 has seen influencer marketing explode across the PR industry. Over 85% of agencies are now offering blogger and influencer outreach services as part of their core offering and client budgets are finally catching up to align with ever growing expectations for campaigns that push the boundaries of creativity, and leverage influencers who have online

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Carli Goodfellow, Director of Digital Influence  •  28th Dec 16

Four of the biggest consumer trends for 2017

This week Trendwatching’s Global Head of Trends & Insights, David Mattin, ran a live stream on their YouTube channel exploring a series of big consumer trends that will impact the way brands connect with their consumers over the next twelve months. Today’s consumer navigates a landscape of rapid change, from shifting social and economic norms,

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Carli Goodfellow, Director of Digital Influence  •  21st Dec 16

The future of social media management: What can we learn from Pepsi & Coca-Cola?

The back end of 2016 has seen Coca-Cola, one of the world’s biggest advertisers and rival brand Pepsi, both take their social media in house. Within a week of each other, the two drink giants announced the move – Stepping away from their previous agency delivery model, towards a centralised solution, with a lower cost

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Carli Goodfellow, Director of Digital Influence  •  16th Dec 16

It’s PR, Jim, but not as we know it…

If, like me, you’re the kind of person who breaks into a cold sweat at the thought of figuring out a new household appliance, the news that 2017 is set to be the year robots go mainstream may not be a welcome one. Those interested in the rapidly evolving digital landscape will no doubt be

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A Cool Blue’s View

The role of people manager is undeniably a critical one as they are pivotal in ensuring employees are engaged and competent to deliver. However, many are often promoted for their technical competence rather than their soft skills and without appropriate training and support, are left poorly equipped to manage their people. Poor line-management is an

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Katie Gallop, HR Director  •