Tag: 2015

Twitter in 2015

I don’t think people would be too surprised if in 2015 Twitter followed Facebook towards zero organic reach. Much has been made of the impact that this financial model in Facebook has had on brands and marketers. So what would ‘Twitter Zero’ mean for marketers and brands? Here are some thoughts: Test & learn while

Continue reading ›

Cirkle  •  16th Feb 15

Latest Trends in Comms

Last week I attended the PRCA’s mini conference where they unveiled 15 compelling communications trends for 2015 and beyond. These were collated from senior PRCAmembers including our MD, Ruth Allchurch. Here, I’ve pulled out some of the ones that resonated most with me.  It’s still all about trust and transparency: This was also the theme

Continue reading ›

Cirkle  •  2nd Feb 15

Hotwire’s sixth annual Digital Trends Report – My Top 5 takeaways

Hotwire recently published their sixth annual Digital Trends Report for 2015, although it’s set to be the last one branded as such. Much aligned to Cirkle’s thinking, Hotwire believes that digital is not only integrated into the communication mix, but also in everyday life to such a degree it is no longer relevant to call

Continue reading ›

Cirkle  •  30th Jan 15