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Tag: ad

Shaken and Stirred:  Why Protein World Doesn’t Care About Pleasing Everyone

I’m still seeing yellow this week thanks to the roller-coaster ride of the recent Protein World ad campaign. Over the past couple of weeks, we’ve seen one of the most controversial yet most effective examples of brand communications unfolding before our eyes. Whether their stance is right or wrong, the steadfast integrity Protein World has

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Cirkle  •  8th May 15