Tag: Australia

Making catalogues work harder

The humble IKEA catalogue. If you’re anything like me it sits unloved and unused in a pile of magazines and catalogues and then gets binned months later. But in Oz they have a slightly different problem – people don’t keep them long enough. So IKEA Australia has come up with an ingenious solution. Based on

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Cirkle  •  1st Jun 12

Social media to drive product recalls

A new survey from shows that one in five people have spiked their own food with something to avoid paying for it. It does seem remarkably high and pretty appalling given the lengths brand owners go to to develop the highest quality products whilst adhering to stringent and complex manufacturing processes. Occasionally however things

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Cirkle  •  25th Aug 10