cirkleblog

Tag: brand

The rise of the’Micro-Influencer’

It seems that not a million moons ago, as PRs we found ourselves at the table fighting the corner for ‘influencers’ and banging the drum for the value these pseudo-celebrities were bringing to the (brand) party, in their significant reach and ability to influence consumer buying behaviours. We are now firmly focussed on a new

Continue reading ›

Calling time on Organic?

In a retailer’s mind, organic is very much the place to be. The organic market has continued to grow steadily throughout 2016 and soon, the UK’s organic market will be worth over £2 billion (Source – The Social Association Certification report 2016). But what of the other organic marketplace? The less healthy, less colourful, less

Continue reading ›

Carli Goodfellow, Director of Digital Influence  •  11th Nov 16

Should have left it alone, Toblerone

Who’d have thought that on the day that the US Elections were trending worldwide, that the second most popular hashtag would have been #Toblerone. It’s no secret that as a nation, we don’t like change, as was demonstrated in the recent reaction to the redesign of Toblerone bars in the UK market, blatantly widening the

Continue reading ›

Have communications tipped the balance by becoming more emotional than rational?

I recently attended one of the PRCA’s Consumer Group events, ‘Getting the balance right – brand VS product communication – when to dial up rational and/or emotional messaging’ at the amazing Coca-Cola headquarters. It was hugely informative and hosted by our very own MD, Ruth Allchurch, who is also Chairman of the PRCA’s Consumer Group,

Continue reading ›

Kate Mistlin, Senior Account Executive  •  2nd Aug 16

BYRON – BLIP OR BIG ISSUE?

Damned if you do, damned if you don’t. Byron Burger has found itself in uncomfortable territory this week after it worked with UK immigrations officials to identify illegal workers, and ended up on the receiving end of protests groups’ rage. Add into the mix the sprinkling of real-life insects into Byron outlets and social media

Continue reading ›

GETTING THE BALANCE RIGHT

As Chairman of the PRCA’s Consumer Group, I was thrilled to hold our fourth event last night, this time at Coca-Cola HQ. The theme was ‘Brand Versus Product Communication’ looking at when to dial up rational and/or emotional messaging, and the event attracted a 60-strong turnout of senior PRs from leading PR consultancies as well

Continue reading ›

Ruth Allchurch, Managing Director  •  28th Jul 16

David Bowie 1947 – 2016: Inspiring a NEW generation

As the world mourns David Bowie, who passed away yesterday at the age of just 69, a number of recurring adjectives have dominated news reports and social media tributes: inspirational, influential, pioneering, genius, hero, visionary, legend, icon. There is no doubt that David Bowie was one of the world’s most iconic stars and it got

Continue reading ›

007 – Building A Brand Legacy

With the upcoming premiere of the new James Bond movie Spectre I was struck by how this popular film franchise owes its success neither to conventional star power nor to its special effects. Rather, 007 has excelled through the years with a well-directed and fully formed understanding of its brand. Spectre will be the 24th

Continue reading ›

Brand Beckham – what happens now?

Over the past eight days Brand Beckham supporters across the globe have had their last ounce of hope extinguished from their already forlorn hearts. Is another solid, celebrity couple about to bite the dust and is this actually the beginning of the end for “Brand Beckham”, our undeniably favourite celebrity couple? We know that their

Continue reading ›

Sophia Mead, Account Executive  •  5th Oct 15