It’s that time of year again when our appetites are whetted by the joy that is the annual JWT trendfest – 100 trend predications from this global ad. agency goliath. Along with our fab Account Director, Laura Oakley, we’ve picked out some of our faves. • Employ-vertising – Brands are starting to use forward-thinking employee
According to trend forecasting agency, Future Labs, we will soon be saying goodbye to metrosexual man and hello to The New Gent. This new tribe spells a return to a traditional type of masculinity that focusses on chivalry, sartorial style, connoisseurship and grooming.They are intelligent, mature and sophisticated and love quality brands with heritage. According
In Today’s Prohibition Culture, governments and brands are trying to curb, control, nudge and monitor our behaviour and this is becoming increasingly evident in social media gaming. Global trend forecasters, The Future Laboratory/LSN Global, have seen this in Xtreme Crunch Cart – a computer game that requires players to crunch carrots near to the microphone
Whilst social media has been prominent for many, many years, especially for recreational use, most non-digital agencies would agree that the last 24 months have really seen it explode in the PR World. It has crept up the agenda for all of our clients here at Cirkle and social media is now present in virtually
Cheap and Cheerful… Last week, Cirkle’s home town of Beaconsfield played host to several real life ‘Spidermen’. I don’t want to mislead anyone here – I don’t mean to say that they were swinging from the rooftops and saving us all from evil villains (now that really would have been something!). They were quite simply
There is no doubt that technology is making it easier for brands to connect with consumers. Online platforms and more specifically social media have created an opportunity for brands to engage with consumers by building meaningful dialogue in a space that invites conversation, enables peer-to-peer interaction and ultimately drives word of mouth through brand advocacy.
After spending Friday night in with a pizza and the TV remote for company, I was starting to worry about my social life. But after attending The Future Laboratory’s last briefing session, I now know that in fact I’m just suffering from a case of Leanomics. No, it’s not a new diet fad or exercise
Following the IGD conference yesterday the story hitting the headlines was Sir Terry Leahy’s attack on the standards in Britain’s schools, a theme also covered, albeit less vociferously by Andy Clarke at Asda when he talked about the lack of opportunity for school leavers. The words of the Tesco boss hit the front page of
At our recent biannual company conference, I presented a rundown of some of the top creative ideas that we should aspire to. Among these were some great uses of social media, including a fantastic clip from YouTube where someone has used an Eddie Izzard skit to create a brilliant video using Lego. Watch it below.