cirkleblog

Tag: brands

Is Out-Of-Date Cosmetics Warning a Marketing Ploy?

It’s a story that rears its head every so often in the media and it’s in the news again today: out-of-date cosmetics are putting our health at risk. Ladies (and of course well-groomed men), apparently only one in four of us take any notice of use-by dates on our make-up and toiletries. We are therefore,

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Cirkle  •  4th Sep 09

The Most Annoying Advert of All Time?

Two of the things we bang on about at Cirkle when it comes to marketing are creativity and memorability. It goes something like: if your PR, advertising and marketing aren’t creative, then they won’t be memorable. We applaud those companies who are prepared to be a little brave when it comes to their promotions and

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Cirkle  •  20th Aug 09

Am I A Beardist?

Being a member of the fairer sex I don’t often ponder about facial hair. But prompted by September’s Tacheback charity campaign, which Cirkle’s being working on for Remington, I’ve recently noticed a resurgence of cool beardy bands – Fleet Foxes, Kings of Leon (pictured) – and I find myself wondering what facial furniture says about

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Cirkle  • 

Iceland Drops Katona. At Last?

Heart-breaking I know, but supermarket chain Iceland has axed Kerry Katona from fronting its advertising campaigns following allegations that she is taking class A drugs. The News of the World published photos at the weekend that showed Katona allegedly snorting cocaine, and this follows a long train of PR-damaging newspaper coverage for the former Atomic

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Cirkle  •  18th Aug 09

Burger buns at the ready!

A blazing burger backlash is brewing as McDonalds is apparently going to be the only food sponsor permitted branding in and around the Olympic stadium and other key venues. While recognising the need for major corporate backing and sponsorship with such a large scale undertaking it’s hard to see the synergy between a fast food

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Cirkle  •  12th Aug 09

Shopping habits in a recession…

What’s in your shopping basket? Tesco Value Mince? Asda Smart Price Baked Beans? Sainsbury’s Basics Bread? It’s no surprise that the recession is affecting our shopping habits as we think much harder about what we put in our baskets. Even Waitrose, understanding that they could lose custom during these hard times, has introduced a value

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Cirkle  •  6th Aug 09

Oxo Takes Stock With Relaunch!

Here at Cirkle we are big fans of iconic food brands, so it was great for us to be involved in this week’s big story – the relaunch of Oxo stock cubes! Premier Foods, the makers of Oxo, have reshaped the cubes as an ‘X’ for a limited time whilst they run a campaign to

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Cirkle  •  4th Aug 09

Has true loyalty been left in the past…!

Dimension Films has acquired the remake rights to An American Werewolf in London, John Landis’ groundbreaking horror-comedy from 1981. Over the last few years remake after remake have hit our screens from ‘Charlie and the chocolate factory’, ‘Get Carter’ to ‘King Kong’ to name a few. It’s become very noticeable how the film industry has

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Cirkle  •  30th Jun 09