Tag: Coca-Cola

The future of social media management: What can we learn from Pepsi & Coca-Cola?

The back end of 2016 has seen Coca-Cola, one of the world’s biggest advertisers and rival brand Pepsi, both take their social media in house. Within a week of each other, the two drink giants announced the move – Stepping away from their previous agency delivery model, towards a centralised solution, with a lower cost

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Carli Goodfellow, Director of Digital Influence  •  16th Dec 16


As Chairman of the PRCA’s Consumer Group, I was thrilled to hold our fourth event last night, this time at Coca-Cola HQ. The theme was ‘Brand Versus Product Communication’ looking at when to dial up rational and/or emotional messaging, and the event attracted a 60-strong turnout of senior PRs from leading PR consultancies as well

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Ruth Allchurch, Managing Director  •  28th Jul 16

Should Brand PR Have A Higher Social Purpose?

As Chairman of the PRCA’s Consumer Group, I wasdelighted to chair our first industry event of 2015 at The Guardian last nightwith over 130 PRCA agency and in-house members attending. Our theme ‘From Storytelling to Storydoing: should brand PR have a higher purpose?’ was debated by our panel made up of two client heavyweights: Joan

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Cirkle  •  5th Feb 15

Cirkle takes part in this year’s Marketing Industry Triathlon

‘Friday could be just another day in the office or an unforgettable day out with mates, colleagues or clients.’ This is how the Marketing Industry Triathlon markets itself to potential participants, and it couldn’t be more true. The event provides a great opportunity for marketing and PR agencies to come together and engage in some

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Cirkle  •  4th Jul 11