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Tag: #communications

2018: The Year of…?

On Friday I joined the PRCA for their conference on ‘2017: The Year of…’. Wide-ranging topics included business and consumer trends for 2017, post-truth communications, the continued rise of VR in PR and the PRCA’s 17 recommendations for great communications in 2017 With only one mention of Millennials this time around, time will tell what will

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Jonathan Smith, Director Trade  •  31st Jan 17

Have communications tipped the balance by becoming more emotional than rational?

I recently attended one of the PRCA’s Consumer Group events, ‘Getting the balance right – brand VS product communication – when to dial up rational and/or emotional messaging’ at the amazing Coca-Cola headquarters. It was hugely informative and hosted by our very own MD, Ruth Allchurch, who is also Chairman of the PRCA’s Consumer Group,

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Kate Mistlin, Senior Account Executive  •  2nd Aug 16

[Lack of] Curiosity killed the [creative] cat

Whenever there is a moral to a story involving curiosity, it’s always shrouded in negativity. In Greek Mythology, Pandora was given a box that she was told never to open. Many believe it was Zeus’ fault (and masterplan) that curiosity finally got the better of her, for he gave her a box that she was

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