Tag: consumer

Is it too late now to say sorry?

With two thirds of all PR professionals in the UK being female (House of Commons report Women in Public Life, the Professions and the Boardroom – 2014) you would think that as a gender we actually know how to communicate. Whether it’s with clients, suppliers, our peers, journalists or the people running the local sandwich

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Laura Oakley, Account Director  •  20th Jan 16

PR Week Best Campaigns 2015

Given Cirkle made FINALIST for mid-sized agency of the year and best integrated campaign with Mr Kipling, ‘Life’s Better with Cake’, we’ve had a particularly close eye on the winners and runners up from this year’s PR Week Awards and we were delighted to attend an inspiring morning celebrating the best PR campaigns of 2015

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Short-termism vs Long-termism

In my capacity as Chairman of the PRCA’s Consumer Group, I was delighted to run a lively debate at Karmarama’s offices last week, which asked the question ‘Can consumer PR work as effectively as a short term tactic as it does a long term one?’ Our high profile panel comprised my Vice-Chairman Joan O’Connor (PR

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Social Media: Tool for Activism or Fuel for Slacktivism

The whole of Europe and the rest of the world was shaken by the events in Paris a few weeks ago for which a minutes’ silence was observed. After the violence broke out, thousands upon thousands of individuals, institutions and companies took to social media to express their condolences for those who lost their lives,

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Walking in a Window Wonderland…

With the festive shopping season now well underway, stores across London have yet again decked their windows with outlandish decorations in a bid to outdo one another. Every year we make promises to ourselves to avoid the frantic rush and to plan ahead so that gifts are purchased well before the shops get busy… July

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‘Silence Speaks Volumes’

We are living in an increasingly unreal world where everything is digital and spoken word is limited to adverts on TV or short clips on YouTube that you inevitably skip to watch what you really came to see… ‘Cats do the funniest things!’ When you drive, do you still notice the hundreds of billboards or

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[Lack of] Curiosity killed the [creative] cat

Whenever there is a moral to a story involving curiosity, it’s always shrouded in negativity. In Greek Mythology, Pandora was given a box that she was told never to open. Many believe it was Zeus’ fault (and masterplan) that curiosity finally got the better of her, for he gave her a box that she was

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Tis the season to…release a festive ad!

The question is when did the release of the retailer Christmas TV ad become a calendar event in itself? Who will release first, will it be John Lewis or Sainsbury’s to make us cry, animation vs real life, it’s the talk not only of the PR and marketing industry, but of the UK … the

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Sam Eden, Account Director  •  6th Nov 15

Halloween 2015 bigger than ever?

In the run up to the Halloween and over the weekend itself, it struck me that Halloween seems bigger, ‘badder’ and bolder than ever before. In mid-October we heard of a pumpkin shortage via The Grocer as farmers struggled to meet demand after heavy rain in August, and from that point in the month every

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