cirkleblog

Tag: consumers

GETTING THE BALANCE RIGHT

As Chairman of the PRCA’s Consumer Group, I was thrilled to hold our fourth event last night, this time at Coca-Cola HQ. The theme was ‘Brand Versus Product Communication’ looking at when to dial up rational and/or emotional messaging, and the event attracted a 60-strong turnout of senior PRs from leading PR consultancies as well

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Ruth Allchurch, Managing Director  •  28th Jul 16

A little less action, a little more conversation please

There is no doubt that technology is making it easier for brands to connect with consumers. Online platforms and more specifically social media have created an opportunity for brands to engage with consumers by building meaningful dialogue in a space that invites conversation, enables peer-to-peer interaction and ultimately drives word of mouth through brand advocacy.

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Cirkle  •  5th Aug 10