Tag: demographics

Brands: ignore ‘the flat age society’ at your peril

This was just one of the messages from the recent bi-annual Future Laboratory trend briefing I attended – and it’s compelling stuff – where the term ‘old’ is dead, age isn’t just a number, it’s just ‘flat’ … welcome to the Flat Age Society.  Smash down the stereotypes – the over 50’s aren’t winding down,

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Cirkle  •  8th Oct 14