cirkleblog

Tag: digital

The rise of the’Micro-Influencer’

It seems that not a million moons ago, as PRs we found ourselves at the table fighting the corner for ‘influencers’ and banging the drum for the value these pseudo-celebrities were bringing to the (brand) party, in their significant reach and ability to influence consumer buying behaviours. We are now firmly focussed on a new

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Fun, fierce and thought-provoking: The PRCA Ignite session on Digital Creativity

What do you get if you take 50 PR people, a basement room of a pub and free booze? The third annual PRCA Ignite event on digital creativity. Presented in Ignite-style – 20 slides moving on automatically, no pauses – ten fast talking speakers covered all aspects of digital creativity, with Star Wars and Strictly

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#FirstFiver – A lesson in Campaign Creation

A charitable groundswell has taken the internet by storm in the past two months, following the Bank of England’s launch of the new polymer five pound note which went into circulation on September 13th. It’s taken 2 months and 3 days for me to finally get my hands on one of these shiny new notes.

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Carli Goodfellow, Director of Digital Influence  •  17th Nov 16

Calling time on Organic?

In a retailer’s mind, organic is very much the place to be. The organic market has continued to grow steadily throughout 2016 and soon, the UK’s organic market will be worth over £2 billion (Source – The Social Association Certification report 2016). But what of the other organic marketplace? The less healthy, less colourful, less

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Carli Goodfellow, Director of Digital Influence  •  11th Nov 16

#PRCADigital PR and Communications Report 2016 – A round up

The fourth annual #PRCADigital PR and Communications Report, produced in partnership with The Holmes Report and YouGov, was published last week and depending on the hat you’re wearing at the time of reading, you can look at the findings in a few different ways – some more positively than others! On one hand the report

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Carli Goodfellow, Director of Digital Influence  •  18th Oct 16

My Digital Chapter

In July, I started month two of my ‘Experience in the Round’ internship, with the digital team at Cirkle . Holy Guacamole, it has flown past! I knew I would love this part of Cirkle as I am a little social media crazy and so I was looking forward to this aspect. Sophia, our Digital

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Montana Brown, Intern  •  11th Aug 16

Why my Internship at Cirkle is Different

I applied for an internship at Cirkle on a whim, and I knew I wanted to work for this company, they looked great. Turns out, they had plans for two interns during the summer as part of an inaugural internship programme… miracles do happen; I managed to get an interview! I was interviewed by Rikki

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Montana Brown, Intern  •  18th Jul 16

Make it Beautiful

I’ve always loved the world of beauty, the colours, the creativity, the transformative nature of products that don’t just change your look but how you feel, plus of course the sheer fun of it all. I recently attended The Future Laboratory’s ‘Beauty Future’s Forum’ – the event was an experience in itself, starting with restorative

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The Roaring Lions of 2016

Often dubbed the ‘Oscars of the Advertising World’, Cannes Lions is in full swing for its 63rd year and whilst I’m not guzzling lashings of Rosé and partying on the beach in the sunshine, I am loving lapping up what’s on the agenda. As usual it seems that surrounding the fanfare of the Palais, where

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Jodie Gee, Account Director  •  24th Jun 16