Tag: digital

The Roaring Lions of 2016

Often dubbed the ‘Oscars of the Advertising World’, Cannes Lions is in full swing for its 63rd year and whilst I’m not guzzling lashings of Rosé and partying on the beach in the sunshine, I am loving lapping up what’s on the agenda. As usual it seems that surrounding the fanfare of the Palais, where

Continue reading ›

The future of retail – Top trends to watch in 2016

This year’s Future Laboratory “Retail Future” report shone a light on the most important trends for retail brands to watch in 2016 and made for a compelling read. If you are in the retail business or a digital advocate like me then here are some of the big emerging trends in the report of interest

Continue reading ›

Claire Twohill, Head of Digital  •  23rd May 16

Three take-outs from #SocialMediaSmackdown

Yesterday morning we were huddled over pastries & coffee at We Are Social’s HQ who hosted their ninth #SocialMediaSmackdown breakfast event. A great line-up of speakers took to the stage to share insights from some of their social media campaigns, from Microsoft, BBC Sport and Direct Line as well as We Are Social’s own Creative

Continue reading ›

‘Silence Speaks Volumes’

We are living in an increasingly unreal world where everything is digital and spoken word is limited to adverts on TV or short clips on YouTube that you inevitably skip to watch what you really came to see… ‘Cats do the funniest things!’ When you drive, do you still notice the hundreds of billboards or

Continue reading ›

When two passions cross paths

Since I was two and a half, dancing was always a passion of mine. I was never destined to be the next Darcey Bussell, but I was happy and that was what mattered. I wasn’t able to do the splits until I was 13 and my turnout will always be substandard for a ballet dancer,

Continue reading ›

The Women in White: the beginning of a beautiful journey?

You would be forgiven for not knowing the names of the 11 players who stepped out to represent their country in this year’s World Cup. Even I, as a football fanatic, Manchester United fan, and a player myself, could not have named each and every member of a team that has done their country proud

Continue reading ›

Cirkle  •  6th Jul 15

Is Digital Making Us Clumsy?

How would we cope without the ‘undo’ key on our computers and laptops, it’s a reassuring quick fix! I’m not sure how successful my Photoshop and Illustrator work would be without ctrl+z (that’s cmd+z to Mac users). However, with the release of the ‘Unsend Button’ on Google, it made me think whether this new evolving

Continue reading ›

Cirkle  • 

Shining the light on Dark Social

Dark social is a term coined by Alexis C. Madrigal a senior editor at The Atlantic that refers to the social sharing of content that occurs outside of what can be measured by website analytics programs (and thus by us the PR agency). It’s not a new phenomenon (his original article was published in 2012)

Continue reading ›

Cirkle  •  11th Jun 15

The Role of Traditional Media on Corporate Reputation in this Digital Age

This week, I had the fortune of attending a PRCA Corporate Group event which challenged ‘the role of traditional media on corporate reputation in this digital age’. The industry heavy-weight panellists included the Group Director of Corporate Affairs at BT, Group Public Affairs Director at Lloyds Banking Group, Head of Digital at Hudson Sandler, and

Continue reading ›

Cirkle  •  27th Apr 15