Tag: fmcg

The war against plastic – who’s fighting?

The FMCG industry is leading the way and the war against plastic packaging has commenced. Big name brands have this week pledged to raise the amount of plastic packaging that is recycled or reused, from 14%, to 70% by 2025. Nine out of 10 people claim they would recycle more if it were made easier,

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Vicki Baker, Account Director  •  19th Jan 17

Support from the FMCG industry for the #ThreeLions has me less than impressed…

As the sporting calendar is so close to my own heart, having both played and followed sports my whole life, it has naturally occurred that my blog writing for Cirkle has become synonymous with this passion – and I couldn’t ignore the UEFA Euro’s 2016! Kicking off this Friday, Premier League managers may have predicted

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Vicki Carr, Account Manager  •  8th Jun 16

The rise of the discounters

You’d have had to have been down a dark hole to have missed the march of the discounters in the last couple of years and it is an area that I am watching closely with interest. It’s obviously important for me to be fully informed for my job working with major FMCG companies but also

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Cirkle  •  23rd Feb 15