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Tag: influencers

The rise of the’Micro-Influencer’

It seems that not a million moons ago, as PRs we found ourselves at the table fighting the corner for ‘influencers’ and banging the drum for the value these pseudo-celebrities were bringing to the (brand) party, in their significant reach and ability to influence consumer buying behaviours. We are now firmly focussed on a new

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Crises Management – Keeping cool when your social channels go into meltdown

On Tuesday night I attended the PRCA’s “Social Crisis Simulation” event, in partnership with Polpeo – The software that mimics a PR crisis breaking across multiple social networks in real time. It’s designed to highlight the speed and scale at which a brand’s reputation can be damaged if not managed appropriately and it certainly delivers

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Carli Goodfellow, Director of Digital Influence  •  24th Nov 16

CELEBS – STILL HOT OR NOT AS CLINTON RACES TO TRUMP THE DONALD?

Imagine if you had FREE celebrity endorsement from mega double-platinum A listers including Beyonce, Jay Z, Gaga, Michelle Obama (and hubbie), Jon Bon Jovi, Bruce Springsteen, Madonna, George Clooney (and wife), Katy Perry, Kim Kardashian, Ellen DeGeneres, Meryl Streep and Adele. With a combined Twitter following in excess of a whopping 260m (and that’s not

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Rikki Weir, Board Director  •  8th Nov 16