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Tag: mars recall

Mars – short term pain for long term gain?

Ironically Kristen Kinkella, Director of Corporate Affairs at Mars, Chocolate had to pull out of last Thursday’s Food and Drink Federation ‘Staying on shelf’ event as the brand was in the process of orchestrating its biggest ever international product recall across 55 countries after a customer in Germany found bits of plastic in a Snickers

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Kate Harris, Director  •  1st Mar 16

Mars Recall – An online perspective

This week Mars made a drastic but vital move to protect its long term reputation when it recalled products from 55 countries after a piece of plastic was found in a Snickers bar in Germany. With the news breaking on Tuesday, concerned consumers flocked online searching for information. In the UK alone there were 20K+

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Claire Twohill, Head of Digital  •  26th Feb 16