Tag: media

The Role of Traditional Media on Corporate Reputation in this Digital Age

This week, I had the fortune of attending a PRCA Corporate Group event which challenged ‘the role of traditional media on corporate reputation in this digital age’. The industry heavy-weight panellists included the Group Director of Corporate Affairs at BT, Group Public Affairs Director at Lloyds Banking Group, Head of Digital at Hudson Sandler, and

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Cirkle  •  27th Apr 15

The buyer’s market

The buyer’s market – not a reference to the housing climate, but instead a reference to the commercial relationships between advertising sellers and buyers, which have come under the spotlight significantly over the past couple of weeks. The Daily Telegraph’s reporting of HSBC’s alleged tax evasion scheme from its Swiss banking arm, or rather lack

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Cirkle  •  10th Mar 15

Celebrities stealing the thunder from hardworking PR’s?

Unless you’ve been hiding out under a rock for the past few weeks, you won’t have failed to notice that the majority of the media has been filled to the brim with stories of celebrities. Or more specifically, celebrities and their cheating antics. Tiger Woods set the ball rolling way back in November 2009 with

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Cirkle  •  12th Mar 10

The Need for a Holistic Approach to Social Media in PR

There’s one PR debate out there that refuses to go away – the role of social media in communications plans. This was highlighted by PR Week recently, when they wrote about recruitment consultants’ struggle to fill digital roles. According to the article, around a third of employers are looking for candidates with social media expertise

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Cirkle  •  9th Feb 10

Bras and Brass

Two things have caught my eye in social media circles over the last couple of days. The first is a journalist who wrote a blog slating PR agencies and consultants. The second is boobs. Or more specifically, bras.On Tuesday, a freelance journalist called Kevin Braddock chose to publish a post to his blog that laid

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Cirkle  •  7th Jan 10

The REAL X Factor Winner

So Joe McElderry wakes up this morning with a £1m recording contract, instant fame, an almost certain Christmas number 1 and winner of one of the biggest most successful reality TV shows in history. However, although Joe is definitely the most effortless, natural singer to grace our X-Factor screens for many years we all know

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Cirkle  •  14th Dec 09

Google v Murdoch: Round 1 to the Tycoon

The battle between media tycoon Rupert Murdoch and search engine behemoth Google took a new twist yesterday with the announcement by the company that newspaper publishers will now be able to limit the number of free news articles people can read. Until now, Google has always defended its position against claims that it profits from

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Cirkle  •  3rd Dec 09

Are lazy men a myth?

New research suggests that women are exaggerating their partner’s faults at home in order to feel more in control. A study involving 15,000 female breadwinners concluded that they feel guilty about working, and so criticise the home-making abilities of the men in their lives in order to feel more in control of the traditionally female

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Cirkle  •  24th Nov 09

Cheryl Cole Winning the Media Battle

Much has been made this year about the competitive rivalry between the BBC’s Strictly Come Dancing and ITV’s X Factor. The latter is edging the ratings war at present, and Sunday’s show when Cheryl Cole made her solo debut and Whitney Houston returned to a UK stage for the first time in a decade pulled

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Cirkle  •  20th Oct 09