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Tag: messaging

Have communications tipped the balance by becoming more emotional than rational?

I recently attended one of the PRCA’s Consumer Group events, ‘Getting the balance right – brand VS product communication – when to dial up rational and/or emotional messaging’ at the amazing Coca-Cola headquarters. It was hugely informative and hosted by our very own MD, Ruth Allchurch, who is also Chairman of the PRCA’s Consumer Group,

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Kate Mistlin, Senior Account Executive  •  2nd Aug 16

GETTING THE BALANCE RIGHT

As Chairman of the PRCA’s Consumer Group, I was thrilled to hold our fourth event last night, this time at Coca-Cola HQ. The theme was ‘Brand Versus Product Communication’ looking at when to dial up rational and/or emotional messaging, and the event attracted a 60-strong turnout of senior PRs from leading PR consultancies as well

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Ruth Allchurch, Managing Director  •  28th Jul 16