cirkleblog

Tag: paul

Cheryl Cole Winning the Media Battle

Much has been made this year about the competitive rivalry between the BBC’s Strictly Come Dancing and ITV’s X Factor. The latter is edging the ratings war at present, and Sunday’s show when Cheryl Cole made her solo debut and Whitney Houston returned to a UK stage for the first time in a decade pulled

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Cirkle  •  20th Oct 09

Louise Lloyd: PR Star of the Future

We are extremely proud to announce that our Head of Consumer PR Louise Lloyd has been named as one of industry bible PR Week’s rising stars of 2009. The magazine’s annual ‘29 Under 29’ feature showcases the brightest young talent in the PR industry, and Louise joins PR professionals from the likes of Google, the

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Cirkle  •  15th Oct 09

Are Royal Mail Workers Shooting Themselves in the Foot?

So Royal Mail workers have voted in favour of strike action in the lead up to Christmas for the second time in three years. The company says that the number of letters and parcels its core business delivers is falling by 10% each year, losing it £170m per annum, and that it must modernise in

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Cirkle  •  13th Oct 09

Spotted Richard Stirs Up Ill Feeling

When a case of a council going PC mad was revealed recently, everyone from The Daily Mail to The Telegraph wanted a piece of the pudding, with blanket coverage across both print and online media. The story that prompted the reaction? Traditional suet dessert Spotted Dick has been renamed as Spotted Richard in the canteen

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Cirkle  •  29th Sep 09

Countdown Queen Rachel Riley Boosts Ratings

It may have a cult following, but 25-year-old Channel 4 show Countdown can hardly be viewed as particularly relevant to 2009. But over the last couple of days there’s been a surge of interest in the long-running quiz programme in the press. And it’s not been due to conundrums or number puzzles. For the last

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Cirkle  •  24th Sep 09

Lego & Spinal Tap: A Match Made in Hell?

At our recent biannual company conference, I presented a rundown of some of the top creative ideas that we should aspire to. Among these were some great uses of social media, including a fantastic clip from YouTube where someone has used an Eddie Izzard skit to create a brilliant video using Lego. Watch it below.

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Cirkle  •  8th Sep 09

Tacheback 2009: One Small Step for Man

I’m fortunate enough not to know anyone affected by prostate or testicular cancer. But when I heard from Remington about Tacheback, visited the website and read the facts and figures from Everyman, it shocked me. Prostate cancer kills one man an hour and has overtaken lung cancer as the most common cancer in men. There

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Cirkle  •  1st Sep 09

The Most Annoying Advert of All Time?

Two of the things we bang on about at Cirkle when it comes to marketing are creativity and memorability. It goes something like: if your PR, advertising and marketing aren’t creative, then they won’t be memorable. We applaud those companies who are prepared to be a little brave when it comes to their promotions and

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Cirkle  •  20th Aug 09

Iceland Drops Katona. At Last?

Heart-breaking I know, but supermarket chain Iceland has axed Kerry Katona from fronting its advertising campaigns following allegations that she is taking class A drugs. The News of the World published photos at the weekend that showed Katona allegedly snorting cocaine, and this follows a long train of PR-damaging newspaper coverage for the former Atomic

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Cirkle  •  18th Aug 09