cirkleblog

Tag: pr

The rise of the’Micro-Influencer’

It seems that not a million moons ago, as PRs we found ourselves at the table fighting the corner for ‘influencers’ and banging the drum for the value these pseudo-celebrities were bringing to the (brand) party, in their significant reach and ability to influence consumer buying behaviours. We are now firmly focussed on a new

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Valentine’s Day PR Campaigns 2017

From our Mr Kipling cake bouquet to Domino’s en-crust-ed engagement ring, we round up what we loved and didn’t love so much for Valentine’s Day 2017 PR campaigns. A time of year when boyfriends and husbands panic-buy roses from the local petrol station and try to palm them off as florist quality – newsflash, you

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Jaz Hannington, Account Manager  •  22nd Feb 17

2018: The Year of…?

On Friday I joined the PRCA for their conference on ‘2017: The Year of…’. Wide-ranging topics included business and consumer trends for 2017, post-truth communications, the continued rise of VR in PR and the PRCA’s 17 recommendations for great communications in 2017 With only one mention of Millennials this time around, time will tell what will

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Jonathan Smith, Director Trade  •  31st Jan 17

Six Golden Rules That Make an Influencer ‘Pitch Wizard’

At Cirkle, word from the rumour mill is that I have a knack for media and blogger relations. Previously specialising in journalist relationships and news generation, my ‘little black book’ of contacts over the years has shifted from professional acquaintances to lasting friendships (still seeking  my journalist BFF 4 LYF – applications are now open).

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Jaz Hannington, Account Manager  •  30th Jan 17

The Top Food Trends You Need To Know In 2017

Does your shopping list this week include seaweed, savoury yoghurt and jackfruit? Well, it should because these are some of the top new food trends for 2017. 2016 was a big year for weird and wonderful healthy food trends – all hitting our Instagram feeds. We saw the arrival of spiralized vegetables, sweet potato toast,

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Ella Farthing, Account Assistant  •  23rd Jan 17

Politicians and the media – an ever-changing relationship

11th January 2017 – Radio 4’s Today Programme featured a segment with its presenter and award-winning broadcaster John Humphry’s reflecting on the ever-changing relationship between politicians, the media and ultimately the public!. Part of this shift, Humphrys claims, can be attributed to the way that politicians communicate with us. Marking 30 years of sometimes tense,

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The future of social media management: What can we learn from Pepsi & Coca-Cola?

The back end of 2016 has seen Coca-Cola, one of the world’s biggest advertisers and rival brand Pepsi, both take their social media in house. Within a week of each other, the two drink giants announced the move – Stepping away from their previous agency delivery model, towards a centralised solution, with a lower cost

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Carli Goodfellow, Director of Digital Influence  •  16th Dec 16

It’s PR, Jim, but not as we know it…

If, like me, you’re the kind of person who breaks into a cold sweat at the thought of figuring out a new household appliance, the news that 2017 is set to be the year robots go mainstream may not be a welcome one. Those interested in the rapidly evolving digital landscape will no doubt be

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IGD THE BIG DEBATE 2016 HIGHLIGHTS

I was really pleased to be able to attend the IGD’s Big Debate last week (the IGD is a research and training charity that works collaboratively with the food and grocery industry to deliver the needs of the public). The annual ‘Big Debate’ brings together many of the grocery industry’s business leaders to discuss key

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