Tag: rebecca

What does your online identity say about you?

We know that identity is key to any successful campaign. Communicating consistent messages, providing clear explanations of services, owning domain names and respecting design guidelines are just some of the ways that brands communicate their unique identity and what benefits they can provide for their target audiences. In PR, we make sure that the brand’s

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Cirkle  •  12th May 10

Facebook takes over the internet

It’s not an original title, but it’s the only one that says what needs to be said. Racing ahead of other social networking sites like Twitter and LinkedIn, and even giving Google a run for its money, Facebook is indeed taking over the internet. The social networking giant recently announced the launch of Open Graph

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Cirkle  •  7th May 10

Generation Y needs to take responsibility for our own happiness

We don’t want to put in any extra hours. We moan about how we feel, but we don’t bother doing anything about it. Over the last week, I’ve been following Steve Earl’s series of blogs on Generation Y PRs with interest. I’m Gen Y myself – according to Earl’s definition, the generation includes anyone born

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Cirkle  •  18th Mar 10

Always Tweet others as you wish to be Tweeted!

The internet has been awash with stories of big corporations suffering at the hands of Twitter recently, from inept employees embarrassing their companies to the news that neither the BBC or the Tory party trust their spokespeople enough to let them Tweet unsupervised. Today’s story of the day involves the film director Kevin Smith, who

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Cirkle  •  16th Feb 10

The Need for a Holistic Approach to Social Media in PR

There’s one PR debate out there that refuses to go away – the role of social media in communications plans. This was highlighted by PR Week recently, when they wrote about recruitment consultants’ struggle to fill digital roles. According to the article, around a third of employers are looking for candidates with social media expertise

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Cirkle  •  9th Feb 10

On The Up; The End of the UK Recession

The big news today is that the UK is finally out of recession! Clearly this is fabulous news for pretty much everyone, but I won’t be cracking open the champagne just yet, as the ascent from recession has hardly been dizzying: figures show that the economy has grown by just 0.1% in the last three

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Cirkle  •  26th Jan 10

ASDA: Leading The Fash Pack?

Asda is fast becoming known as a fashion innovator, rather than a purveyor of frozen peas, and their latest products look set to drive that image. Capitalising on our slightly thicker post-Christmas waistlines, George at Asda has launched a 50s-inspired dress and skirt with ‘corsetry’ built in, costing just £25 and £16 respectively. The clothes

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Cirkle  •  12th Jan 10

Snow joke

If you live in the south of England, like we do, you might have noticed that it’s been snowing. A lot. I am writing this from my house, where I expect to be for quite some time, as my Peugeot 206 does not come with snow chains (some NPD for next year, perhaps?). I’ve been

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Cirkle  •  22nd Dec 09

Is Your Boss a Scrooge?

Fewer than four in ten office workers will definitely have a Christmas party this year, according to new research from YouGov. For many companies, 2009 has been a very difficult year, with redundancies, client losses and cutbacks affecting finances and morale. Many companies have decided that this Christmas it is inappropriate to hold a Christmas

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Cirkle  •  15th Dec 09