Tag: retailer

John Lewis tops Christmas ad chart with Buster the Dog

As the ever-iconic and eagerly anticipated John Lewis TV advert launches today it’s become an intrinsic part of the festive season – indeed the cultural conversation, the zeitgeist. I take my hat off to its comms team and agency roster. Not only have they produced yet another excellent, heart-warming, feel good ad, starring Buster (otherwise

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Carrie Pitt, Account Director  •  10th Nov 16

Be Like Water

At this year’s IGD Convenience retailing conference, the quest to find a balance between consistency and change was undertaken and the battle to strike a winning balance was fought. I attended the event, where more than 400 of the convenience industry’s most influential thought-leaders gathered at 200 Aldersgate, just metres from where Tesco announced a

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Cirkle  •  28th Oct 14