Tag: social media

Social Media: Tool for Activism or Fuel for Slacktivism

The whole of Europe and the rest of the world was shaken by the events in Paris a few weeks ago for which a minutes’ silence was observed. After the violence broke out, thousands upon thousands of individuals, institutions and companies took to social media to express their condolences for those who lost their lives,

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When two passions cross paths

Since I was two and a half, dancing was always a passion of mine. I was never destined to be the next Darcey Bussell, but I was happy and that was what mattered. I wasn’t able to do the splits until I was 13 and my turnout will always be substandard for a ballet dancer,

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Shining the light on Dark Social

Dark social is a term coined by Alexis C. Madrigal a senior editor at The Atlantic that refers to the social sharing of content that occurs outside of what can be measured by website analytics programs (and thus by us the PR agency). It’s not a new phenomenon (his original article was published in 2012)

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Cirkle  •  11th Jun 15

Putting the You back into YouTube

Last week YouTube celebrated its 10thbirthday, but how has the channel evolved? And are there any genuineopportunities left for the PR industry? As a product of the ‘YouTube Generation’, and having grown-up a close friend of one the original e-celebs and YouTube partners, ‘MemeMolly’, it’s a social media I really rode the wave of as

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Cirkle  •  24th Feb 15

Twitter in 2015

I don’t think people would be too surprised if in 2015 Twitter followed Facebook towards zero organic reach. Much has been made of the impact that this financial model in Facebook has had on brands and marketers. So what would ‘Twitter Zero’ mean for marketers and brands? Here are some thoughts: Test & learn while

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Cirkle  •  16th Feb 15

We are losing our social filters

When I mention social filters it is probably easier to say ‘commonsense’ but I’m specifically referring to our ability to regulate behaviour on social media platforms. The past three months in particular have been rife with examples of average adults, who are probably quite decent, normal human beings demonstrating the dark side of social media

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Cirkle  •  9th Jan 15

Charities and the World of Digital

As November is Pancreatic Cancer Awareness month, Cirkle wanted to get involved and raise money for the charity, as well as increase awareness of the disease. Consequently, all employees bought a purple balloon which had individual numbers attached to it, with the hope that somebody may find a balloon and contact us. After great anticipation

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Cirkle  •  17th Nov 14

Cynics’ Guide to social in the B2B space

79% of marketers say social media is key to B2B relations and yet we are still wading through confusion and unease when it comes to the concept of implementation.  Is it a matter of old-fashioned ways or just being able to communicate the benefits? After attending the Social Media Week London, Cynics’ Guide to social

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Cirkle  •  8th Oct 14

Pinterest driving sales and holding its own with Facebook

Pinterest has been around for a while now, but has it moved from interesting-and-growing-niche-platform to mainstream? According to our pals at Tamba, the answer is a resounding yes…  Take a look at their Pinterest infographic and white paper.

Cirkle  •  28th Jun 12