cirkleblog

Tag: social media

What does your online identity say about you?

We know that identity is key to any successful campaign. Communicating consistent messages, providing clear explanations of services, owning domain names and respecting design guidelines are just some of the ways that brands communicate their unique identity and what benefits they can provide for their target audiences. In PR, we make sure that the brand’s

Continue reading ›

Cirkle  •  12th May 10

Generation Y needs to take responsibility for our own happiness

We don’t want to put in any extra hours. We moan about how we feel, but we don’t bother doing anything about it. Over the last week, I’ve been following Steve Earl’s series of blogs on Generation Y PRs with interest. I’m Gen Y myself – according to Earl’s definition, the generation includes anyone born

Continue reading ›

Cirkle  •  18th Mar 10

Always Tweet others as you wish to be Tweeted!

The internet has been awash with stories of big corporations suffering at the hands of Twitter recently, from inept employees embarrassing their companies to the news that neither the BBC or the Tory party trust their spokespeople enough to let them Tweet unsupervised. Today’s story of the day involves the film director Kevin Smith, who

Continue reading ›

Cirkle  •  16th Feb 10

Is Google Buzz Over-Hyped?

Following the Chrome browser, Nexus One mobile device, Wave and Chat, Google this week launched the latest in a line of new tools that are rapidly turning it from search engine specialist to all-encompassing communications behemoth. Google Buzz was launched amid much hype as a ‘Twitter Killer’ and a major competitor to Facebook. But is

Continue reading ›

Cirkle  •  11th Feb 10

The Need for a Holistic Approach to Social Media in PR

There’s one PR debate out there that refuses to go away – the role of social media in communications plans. This was highlighted by PR Week recently, when they wrote about recruitment consultants’ struggle to fill digital roles. According to the article, around a third of employers are looking for candidates with social media expertise

Continue reading ›

Cirkle  •  9th Feb 10

BD Recruitment: How Not to Manage Your Online Reputation

I recently wrote an article for the PRCA website (Public Relations Consultants Association) that talks about the rapidly increasing requirement for PR consultants to actively manage online reputations. It’s an area that any PR agency worth its salt is taking very seriously, but isn’t limited to those of us working in public relations. With the

Continue reading ›

Cirkle  •  18th Jan 10

Bras and Brass

Two things have caught my eye in social media circles over the last couple of days. The first is a journalist who wrote a blog slating PR agencies and consultants. The second is boobs. Or more specifically, bras.On Tuesday, a freelance journalist called Kevin Braddock chose to publish a post to his blog that laid

Continue reading ›

Cirkle  •  7th Jan 10

12seconds: The Next Big Thing in Social Media?

Micro-blogging was undoubtedly the hot social media trend of 2009, with Twitter achieving phenomenal growth of nearly 1400% year-on-year at one point. Such was the impact of the ubiquitous Twitter that other micro-blogging platforms such as Jaiku and Tumblr hardly got a mention. So where does micro-blogging go from here? I’m going to stick my

Continue reading ›

Cirkle  •  4th Jan 10

Digital Media in 2010: The Web Goes Real Time

As the year draws to a close, every man and his dog seems to be publishing summaries of 2009 and predictions for 2010. So, though I don’t have a pooch sat by me, I thought I’d take the opportunity of my last blog post of the year to take a look at what 2010 offers

Continue reading ›

Cirkle  •  16th Dec 09