Tag: social

The future of social media management: What can we learn from Pepsi & Coca-Cola?

The back end of 2016 has seen Coca-Cola, one of the world’s biggest advertisers and rival brand Pepsi, both take their social media in house. Within a week of each other, the two drink giants announced the move – Stepping away from their previous agency delivery model, towards a centralised solution, with a lower cost

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Carli Goodfellow, Director of Digital Influence  •  16th Dec 16

#FirstFiver – A lesson in Campaign Creation

A charitable groundswell has taken the internet by storm in the past two months, following the Bank of England’s launch of the new polymer five pound note which went into circulation on September 13th. It’s taken 2 months and 3 days for me to finally get my hands on one of these shiny new notes.

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Carli Goodfellow, Director of Digital Influence  •  17th Nov 16

#PRCADigital PR and Communications Report 2016 – A round up

The fourth annual #PRCADigital PR and Communications Report, produced in partnership with The Holmes Report and YouGov, was published last week and depending on the hat you’re wearing at the time of reading, you can look at the findings in a few different ways – some more positively than others! On one hand the report

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Carli Goodfellow, Director of Digital Influence  •  18th Oct 16

The future of retail – Top trends to watch in 2016

This year’s Future Laboratory “Retail Future” report shone a light on the most important trends for retail brands to watch in 2016 and made for a compelling read. If you are in the retail business or a digital advocate like me then here are some of the big emerging trends in the report of interest

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Claire Twohill, Head of Digital  •  23rd May 16

The Next Big Things

It’s that time of year again when our appetites are whetted by the joy that is the annual JWT trendfest – 100 trend predications from this global ad. agency goliath. Along with our fab Account Director, Laura Oakley, we’ve picked out some of our faves. • Employ-vertising – Brands are starting to use forward-thinking employee

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Rikki Weir, Board Director  •  22nd Feb 16

Fame, Fortune & Food: The rise of the Fiterati

If it feels like your various social newsfeeds, once filled with celebrity shenanigans, designer clobber & champagne lifestyles, now seem to be full of Nike shoes, six packs & humungous rainbow-coloured plates of food, it would seem you’ve probably become immersed in the new breed of high-cred ambassadors for healthy lifestyles. As fad diets wash

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Cirkle  •  16th Jul 15

Why is SEO Important in PR?

In PR we use as many tools as possible to increase awareness and sales for our clients. One of the most common tools to help achieve this is Search Engine Optimisation (SEO). Google claims to run 1 billion searches every month – this is a huge amount of traffic and it’s our clients that get

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Cirkle  •  30th Mar 15