Tag: strategy

Top 3 Takeaways from #SMLondon Live

Last week’s #SMLondon Live event hosted at Rich mix in Shoreditch saw several hundred social media managers, marketing managers, community managers, social media strategists from agencies and brands alike pack into the trendy London location armed with numerous mobile and tablet devises, spare chargers and some thought provoking questions for the speakers of the day.

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Cirkle  •  1st Dec 14

#BandAid30 – Hitting the influencers  WARNING: The following content might insight strong feelings resulting in mass online speculation, opinion and even conversation amongst your peers! By Tuesday morning Band Aid 30 had become the fastest-selling single of 2014, success that the charity single concept alone cannot take credit for. Sir Bob Geldof is not only an inspirational

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Cirkle  •  21st Nov 14

Disruption requires a rigorous approach that must be intelligently applied

In the latest PR Opinions Supplement in Marketing Week, our MD, Ruth Allchurch, explains how Disruption in PR and marketing needs a rigorous approach that is intelligently applied.  Click here to read the full feature and find out why Ruth thinks it is imperative for brands to employ all marketing levers, not be scared of failure,

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Cirkle  •  14th Oct 14

Brands: ignore ‘the flat age society’ at your peril

This was just one of the messages from the recent bi-annual Future Laboratory trend briefing I attended – and it’s compelling stuff – where the term ‘old’ is dead, age isn’t just a number, it’s just ‘flat’ … welcome to the Flat Age Society.  Smash down the stereotypes – the over 50’s aren’t winding down,

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Cirkle  •  8th Oct 14

The value of BIG DATA to PR

What BIG DATA can bring to the world of PR. For those who aren’t familiar with big data do not be afraid! It’s essentially data sets collected which are so large and complex that they cannot be sorted by traditional data management methods, giving rise to a whole new area of data scientists. Think about

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Cirkle  •