Tag: trade

David Bowie 1947 – 2016: Inspiring a NEW generation

As the world mourns David Bowie, who passed away yesterday at the age of just 69, a number of recurring adjectives have dominated news reports and social media tributes: inspirational, influential, pioneering, genius, hero, visionary, legend, icon. There is no doubt that David Bowie was one of the world’s most iconic stars and it got

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When two passions cross paths

Since I was two and a half, dancing was always a passion of mine. I was never destined to be the next Darcey Bussell, but I was happy and that was what mattered. I wasn’t able to do the splits until I was 13 and my turnout will always be substandard for a ballet dancer,

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You gotta have faith….in yourself

A report today from EDF Energy found that a third of British schoolgirls don’t think they are smart enough to become scientists and that boys are five times more likely than girls to want to be engineers. It’s pretty common knowledge that girls perform well in the classroom, take this year’s GCSE results, which saw

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Suzanne Surridge, Director, Trade  •  29th Sep 15

Are emoji’s changing the (winky smiley) face of marketing in the food and drink industry?

There’s no question that mobile phones are dramatically changing the way we experience food; the way we interact with people when we are around food; and the way we connect with and share eating out experiences. Whether we are uploading #foodporn photos, or ‘Checking In’ to the latest trendy restaurants, or even taking to the

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Yes, we can! – #WearTheRose

As the England rugby team start their journey in this year’s World Cup with a game against Fiji tonight, they have the rare opportunity to be crowned World Champions for the second time at the home of English rugby, Twickenham. And although this is shaping up to be their toughest challenge yet, they mustn’t be

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Cirkle  •  18th Sep 15

Never judge a book by its cover – #Istandwithahmed

Yesterday I found myself captivated with the news that a 14 year –old Texas schoolboy was arrested after bringing a homemade clock to school. What grabbed my attention was why that is a reason for arrest? And then as I delved into the news further I could not actually believe the justification that I was

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Cirkle  •  17th Sep 15

A sugar rush? Maybe not.

I suspect, like me, many in the food and drink industry tuned in to see Jamie Oliver’s latest crusade come to life last night in the Channel 4 documentary, Jamie’s Sugar Rush. Now, from experience we know that pitchforks were going to fly at various targets – from government for not intervening enough, to brand

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Cirkle  •  7th Sep 15

A ‘McWhopping’ disaster or a stroke of PR genius?

You’re sure to have seen the recent news from the States on Burger King’s proposal to team up with McDonald’s to mark International Peace Day – setting their differences aside to create the ‘McWhopper’. It has been a hot topic here at Cirkle with our Associate Director, Amaya Alvarez, blogging about the partnership as well.

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Cirkle  •  2nd Sep 15

Graphic murder, sexual imagery and a sprinkling of fairy dust…

There have been endless debates on the role of musicians and their videos influencing young people but I think last week marked a new low; the day we allowed Rihanna to spawn the video to ‘B*tch Better Have My Money’. A mutilated amalgamation of murder, drugs, sexual imagery and profanities; it’s enough to make anyone

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Cirkle  •  6th Jul 15