Tag: trade

Twitter in 2015

I don’t think people would be too surprised if in 2015 Twitter followed Facebook towards zero organic reach. Much has been made of the impact that this financial model in Facebook has had on brands and marketers. So what would ‘Twitter Zero’ mean for marketers and brands? Here are some thoughts: Test & learn while

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Cirkle  •  16th Feb 15

We are losing our social filters

When I mention social filters it is probably easier to say ‘commonsense’ but I’m specifically referring to our ability to regulate behaviour on social media platforms. The past three months in particular have been rife with examples of average adults, who are probably quite decent, normal human beings demonstrating the dark side of social media

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Cirkle  •  9th Jan 15

The opportunity for small business is anything but small

The very nature of politics is that it gets people talking and often divides opinion – no doubt there will be a mixed response to Chancellor George Osborne’s Autumn Statement today. However, what is clear to me, and I would argue indisputable, is the vital role that small businesses play within our nation, in fact

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Cirkle  •  4th Dec 14

Charities and the World of Digital

As November is Pancreatic Cancer Awareness month, Cirkle wanted to get involved and raise money for the charity, as well as increase awareness of the disease. Consequently, all employees bought a purple balloon which had individual numbers attached to it, with the hope that somebody may find a balloon and contact us. After great anticipation

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Cirkle  •  17th Nov 14

Technology and Digital Innovation shifting the dial of PR Comms

It’s no secret that digital literacy has become a prerequisite of any PR firm as it continues to become wholly integrated into all brand communications and planning.  We see daily the impact of technology and digital innovation shifting the dial of PR comms.  Of all the changes we are hearing about and seeing, for me,

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Cirkle  •  7th Nov 14

Be Like Water

At this year’s IGD Convenience retailing conference, the quest to find a balance between consistency and change was undertaken and the battle to strike a winning balance was fought. I attended the event, where more than 400 of the convenience industry’s most influential thought-leaders gathered at 200 Aldersgate, just metres from where Tesco announced a

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Cirkle  •  28th Oct 14


With UK food and drink retailing facing the most seismic changes in a generation, it was certainly fitting that industry think tank IGD chose ‘disruption’ as the theme for its recent annual convention. More than 500 of the industry’s great and good (and yours truly) gathered at London’s Park Plaza to hear what changes would

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Cirkle  •  15th Oct 14

Cynics’ Guide to social in the B2B space

79% of marketers say social media is key to B2B relations and yet we are still wading through confusion and unease when it comes to the concept of implementation.  Is it a matter of old-fashioned ways or just being able to communicate the benefits? After attending the Social Media Week London, Cynics’ Guide to social

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Cirkle  •  8th Oct 14

Put your trust in brand communications

I’ve been going to the IGD Convention for a good many years now and each and every year the one thing that keeps CEO’s awake at night changes. It used to be health, then it was sustainability and now it is fundamentally about the erosion of consumer trust and importantly how to rebuild it in

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Cirkle  •  12th Oct 12