cirkleblog

Tag: YouTube

‘Silence Speaks Volumes’

We are living in an increasingly unreal world where everything is digital and spoken word is limited to adverts on TV or short clips on YouTube that you inevitably skip to watch what you really came to see… ‘Cats do the funniest things!’ When you drive, do you still notice the hundreds of billboards or

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Putting the You back into YouTube

Last week YouTube celebrated its 10thbirthday, but how has the channel evolved? And are there any genuineopportunities left for the PR industry? As a product of the ‘YouTube Generation’, and having grown-up a close friend of one the original e-celebs and YouTube partners, ‘MemeMolly’, it’s a social media I really rode the wave of as

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Cirkle  •  24th Feb 15

Chav Tranquilizer; Paddy Power hits the headlines again with its latest, shameless publicity stunt

Even as I write this, I still can’t decide if Paddy Power’s latest viral ad demonstrates clever and creative thinking or whether it’s utter rubbish. Either way, over 140,000 people have watched it on You Tube in the last four days since it was posted and it’s warranted a substantial article on the Daily Mail

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Cirkle  •  29th Feb 12

Please, Please, Please Let Me Get What I Want

It’s the £6million advert that everyone is talking about – yes, you guessed it – the John Lewis Christmas 2011 advert… Carefully planned to perfection to pull on your heartstrings, it tells the story of a young boy so excited for Christmas, he counts down the days until he can give his parents their gift,

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Cirkle  •  21st Nov 11

Is Google Buzz Over-Hyped?

Following the Chrome browser, Nexus One mobile device, Wave and Chat, Google this week launched the latest in a line of new tools that are rapidly turning it from search engine specialist to all-encompassing communications behemoth. Google Buzz was launched amid much hype as a ‘Twitter Killer’ and a major competitor to Facebook. But is

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Cirkle  •  11th Feb 10

12seconds: The Next Big Thing in Social Media?

Micro-blogging was undoubtedly the hot social media trend of 2009, with Twitter achieving phenomenal growth of nearly 1400% year-on-year at one point. Such was the impact of the ubiquitous Twitter that other micro-blogging platforms such as Jaiku and Tumblr hardly got a mention. So where does micro-blogging go from here? I’m going to stick my

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Cirkle  •  4th Jan 10

Digital Media in 2010: The Web Goes Real Time

As the year draws to a close, every man and his dog seems to be publishing summaries of 2009 and predictions for 2010. So, though I don’t have a pooch sat by me, I thought I’d take the opportunity of my last blog post of the year to take a look at what 2010 offers

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Cirkle  •  16th Dec 09

Lego & Spinal Tap: A Match Made in Hell?

At our recent biannual company conference, I presented a rundown of some of the top creative ideas that we should aspire to. Among these were some great uses of social media, including a fantastic clip from YouTube where someone has used an Eddie Izzard skit to create a brilliant video using Lego. Watch it below.

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Cirkle  •  8th Sep 09

Swine Flu: Has Media Hype Undermined a Serious Problem?

Swine flu has been the big story in the media over the last couple of months. As the H1N1 virus spreads throughout the world it continues to touch more and more people’s lives, and there are grave predictions about how cases will increase in the Autumn once normal flu season kicks in. Chief Medical Officer

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Cirkle  •  25th Jun 09